Mi Meng is shut down. How long can it last by making money from "pseudo-feminism"?

You may not know Mimeng, but you must know that she has an assistant with a monthly salary of 50,000.

At the beginning of the year, after the "Poor Number One Scholar" incident, Mimeng announced that it would shut down its WeChat public account for two months and permanently shut down Weibo.

Unexpectedly, less than a month later, on February 21, Mi Meng and its "Youth with Limited Talent" and other WeChat accounts announced that they would be permanently closed. Its beauty account was renamed "李丽丽LiLiLi", and Mimeng's account "It Hurts Mimeng" cleared all content.

Judging from the quotations announced before Mimeng announced, the quotation for the headline advertisement of its WeChat official account once reached 800,000 yuan, and the second advertisement price also reached 400,000 yuan. The account cancellations this time also included Toutiao, Phoenix, etc., and Mi Meng was said to be "not allowed to be reincarnated." Mi Meng's business empire was almost uprooted.

In addition to self-media, Mi Meng’s screenwriting career that has just begun may also end here. In March 2018, Ningmeng Pictures announced that the online drama "Grown Up", written by Mimeng, was in preparation. Now that Mi Meng has been banned, the final destination of this work that is "spiritually similar" to "Ode to Joy" is also under question.

"Poison Chicken Soup Feminism", this is not just a patent for Mi Meng

As we said above, Mi Meng is still actively seeking to enter the film and television industry, and becoming a screenwriter is the first one.

Everyone who knows Mimeng knows that Mimeng's articles have always been oriented to promote the so-called "female rights". With bowls of chicken soup, she stirs the hearts of nearly 6 million female fans in the public account.

As a layman in film and television, the reason why Mimeng started to enter film and television as a screenwriter is actually directly related to the endless emergence of "heroine" and other themes in Chinese film and television, especially online and Taiwan dramas.

From the five sisters in "Ode to Joy" to Luo Zijun in "The First Half of My Life", from Chu Qiao to Guan Pipi, there are many.

However, these so-called "heroine" or "feminist" dramas rarely reflect true feminism, but more or less reflect the feeling of "female feminism." The first male will never leave me, the second male will depend on me for life and death, and the third male will "I only have eyes for you". The plot is very popular, and the plots of relying on men to get the upper hand are also full of them. Women's rights have become a joke that lives on men's rights.

Furthermore, many professional dramas will also add a lot of love scenes. It has happened many times that the "negotiator" has been changed into a relationship, and the "headhunter" has been changed into a "target". This is just like Mi Meng's style, which seems to make people "constantly strive for self-improvement", but in fact it just wants you to become "the person laughing in a BMW"; it seems to be constantly motivating, but in fact it is just looking at the audience's seven inches, and then taking the "psychedelic pills" prepared one by one.

However, although such a plot meets the needs of female audiences for love content, it also limits the development of the content.

First of all, almost all the content of such a drama must revolve around love, and scenes that should be more important, such as family relationships, workplace, palace battles, martial arts, etc., become foils instead. As a result, many so-called workplace dramas and palace battle dramas have turned into infinitely embarrassing love dramas.

More importantly, "Mimeng-style feminist drama" is not true equality between men and women. When women's consciousness further awakens, they will gradually begin to abandon this value. As it is said in "To the Oak Tree", "If I love you, I will never imitate the climbing flower of the sky."

Thirdly, with the rise of the post-90s and younger audiences, being single is the more mainstream form of society. Changes in lifestyle will also affect everyone’s preference for watching movies and TV series.

Furthermore, the "big heroine" is actually a manifestation of female thinking, but actually stands from a male standpoint. Women are white lotuses, silly and sweet, and need to rely on men, or even many men, to achieve their goals. This is actually a kind of "being kept" in a different direction. In the name of feminism, what is actually promoted is an unreasonable value system.

Mi Meng has quietly come to an end, but "pseudo-feminism" still exists in large numbers in film and television dramas. But as reputation for quality has become the mainstream of the market, it may not be too far away for real feminist film and television dramas to take to the stage.

Via Yien.com