"Shared dressing room" quietly came out. Is it a real demand or a false concept? | download fnaf help wanted, agario web, bandar casino

Shared dressing rooms have quietly come out. Is it a real need or a false concept?

Everyone has a love for beauty. In recent years, with the improvement of living standards, women's demand for makeup has also increased, but they often face the troubles of "too late to put on makeup when going out" and "no suitable place to touch up makeup". Under this circumstance, the shared dressing room quietly emerged.

Recent investigations by reporters found that many shopping malls in cities such as Beijing, Shanghai and Guangzhou have introduced shared dressing rooms, including 9 in Beijing, 13 in Shanghai, 10 in Guangzhou, and Wuhan with the most at 15. These shared dressing rooms are favored by young women, but there are also some problems that need to be solved.

Shared dressing rooms become popular

A survey shows that nearly half of domestic women think it is necessary to wear makeup at work, and nearly 40% of working women believe that makeup is more professional at work. Like shared bicycles, shared cars, and shared power banks, shared dressing rooms are a product of the boom in the sharing economy. Its emergence has cleared people's needs and pain points to a certain extent, attracting many young women to try it.

On the morning of January 24, on the B1 floor of "Hopson Hui" on West Dawang Road in Beijing, several people were standing in front of a shared dressing room to watch. The reporter saw that this dressing room covers an area of ​​about 2 square meters, is pink in color, and looks a bit like a mini KTV that has appeared in the past two years. There is a medium-sized dressing table inside, which is filled with foundation, mascara, lipstick and other cosmetics, all protected by a glass cover. Liu Xiaoqi, who works nearby, is touching up her makeup inside. This is her second time using the shared dressing room.

“In the past, I often had to put various cosmetics in my bag, and it was very inconvenient to go to the bathroom to touch up makeup.” Liu Xiaoqi said that the shared makeup room is fully equipped with cosmetics and makeup tools. After purchasing a certain package in the mini program, the transparent cover on the cosmetics will open. "The emergence of shared dressing rooms is a great boon to girls, and they will continue to use them in the future."

The reporter also noticed that the cosmetics in this shared dressing room are almost all internationally renowned brands. So, is the price of a shared powder room expensive?

Liu Xiaoqi said: "The shared dressing room is charged according to the duration of makeup. You can use it for free for 15 minutes for the first time. You will have to pay 28 yuan for the next 15 minutes, 38 yuan for 25 minutes, 48 yuan for 35 minutes, and 58 yuan for 45 minutes. You can use high-end cosmetics for 28 yuan, which I think is well worth it."

Hygienic issues and product quality raise concerns

The emergence of new things is often accompanied by new problems, and shared dressing rooms are no exception. The reporter found that people’s main concerns about shared dressing rooms are their hygiene issues and product quality.

The reporter visited shared dressing rooms in many shopping malls in Beijing and found that there are indeed certain levels of hygiene problems. For example, in some shared dressing rooms, used wet wipes or paper towels are thrown away randomly.On the table, there is a trash can on the ground; some cosmetics lids are not closed, and the bottles feel sticky to the touch; some curling irons have hair wrapped around them...

“Most cosmetics are in direct contact with the skin and have a certain degree of privacy. I can’t bear to share them with strangers.” Citizen Zheng Yanqing said that she would not use shared cosmetics because after being used by many people, a lot of bacteria will definitely attach to the cosmetics, which is very unhygienic, especially lipstick.

Relevant experts said that sharing lipstick may cause herpes virus infection and cause sores on the lips. Applying contaminated face creams and eye shadows may cause streptococcus infection and lead to conjunctivitis.

In addition, many consumers are concerned about whether shared cosmetics are genuine. "Some cosmetics are pasted and fixed on the table, so the batch number and expiration date cannot be seen, which makes it not very safe to use." Zhang Zixin, who lives in Haidian District, Beijing, experienced a shared dressing room for the first time in the "European and American Center" shopping mall not long ago, but she was unwilling to use it again.

In this regard, a shared dressing room operator said that the company will increase the frequency of cleaning, increase supervision, and optimize product experience. The cosmetics are all purchased from formal channels, and we are still communicating with the cosmetics manufacturers, hoping to get authorization.

The business model is not clear yet

At present, shared dressing rooms are mainly placed in shopping malls and office buildings. According to the person in charge of the development and operation company, the average usage rate of the shared dressing room is about 30 times a day.

So, how far can the business model of shared dressing rooms go? In this regard, there are different voices in the industry.

Han Shuqi, CEO of Meishike Technology Company, said that many women hope to have a complete set of makeup tools and an independent makeup space before long-distance travel, business meetings or social events. However, the field of public makeup spaces for women in my country was previously blank, and makeup spaces in public places will be a critical gap.

“We hope to connect online and offline, introduce high-quality domestic beauty products into shared dressing rooms, and build a bridge between e-commerce and consumers. The supply chain is mainly self-purchased by ‘duty-free shops’, and some are provided by cooperative brands.” The person in charge said, “On the one hand, we charge brand entry fees and e-commerce advertising fees. On the other hand, the company will need to provide accurate data in the future.”

Lai Yang, vice president of the Beijing Business Economics Association, said that women do have corresponding objective needs for putting on makeup in public places, but it still needs to be explored whether the corresponding equipment and products can meet consumer requirements in terms of safety and hygiene. In addition, everyone has their own preferences for cosmetics brands, colors, etc., and shared cosmetics also have limitations in this regard.

Brand marketing expert Jiang Xiaofeng expressed the same view. In his view, the application scenarios of shared dressing rooms are relatively limited and may be better able to meet consumers with emergency needs. Consumers who are particularly interested in makeup usually attach great importance to the choice of cosmetics and usually carry cosmetics that suit their preferences. For those consumers who don’t care much about makeup, sharing a dressing room will not become a rigid requirement.

As for the profit model of shared dressing rooms, Jiang Xiaofeng believes that it is still unclear. “If you want to collect consumer data and sell it to cosmetics companies or attract advertising, there are certain requirements for traffic; and ifIf you want to earn price differences from products, you will place high demands on the supply chain. ”

In addition, the emergence of shared dressing rooms also poses a test to the quality of consumers. It is understood that although some dressing rooms have slogans saying "Shame on theft", there are still cases of cosmetics being lost.

[Source: Workers Daily]