After the crisis, the Internet financial industry may usher in the safest | asiabookie link, rtp net77, ruby fnf

Text/Zhou Xingbin WeChat public account ID: bangmangtuan

The winter of Internet finance in 2018 has passed. After the big wave, those companies that fished in troubled waters have been purged. After the tide goes out, those who can still lie on the beach and bask in the sun must be really confident people. Therefore, the cost-effectiveness of investing in online loans in 2019 is actually higher than in previous years.

There is no doubt that online loans are still an indispensable and important part of the asset allocation of high-net-worth individuals. In 2018, the author witnessed many "Mr. Nanguo" who claimed to be strong but failed to withstand the test and fell into trouble one after another. But at the same time, we also saw a number of first-line platforms swimming against the current of the historic opportunity of the industry reshuffle. Not only did they not suffer any losses, but they further strengthened their good impression in the minds of investors. Yiren Wealth is such an online wealth management company.

So, what kind of wealth management company is Yiren Wealth? In the author's opinion, judging a wealth management company is nothing more than looking at it from two perspectives: Risk Control System and Business Model.

From underlying assets to big data review, we strictly adhere to risk control

In the financial management industry, all investors lack one thing, and that is worry about the uncertainty of the future. This is indeed the case. The phenomenon of information asymmetry between B-side and C-side has always been criticized in the wealth management industry. At this time, the wealth management industry really needs an authoritative endorsement that can convince the majority of users to give them a sense of security and reassure investors.

Therefore, for the wealth management industry, risk control must be the core capability. Good risk control measures can not only ensure the successful escape when the black swan comes, but also reduce the possibility of unexpected losses. It can be said that whether risk control can be done well is related to the life and death of an enterprise.

Amidst the industry turmoil in 2018, the reason why Yiren Fortune was able to survive with almost no negative impact is that since its establishment, it has always regarded continuous improvement of risk control as its primary goal.

To judge how risky an investment is, the first thing you should consider is what the underlying assets are. For example, whether you invest funds in stocks or bonds, or lend money to small owners of private enterprises or monopolize state-owned enterprises, the risks are also very different. If funds are not allocated to excellent assets, no matter how good the risk control is, it cannot withstand the risks brought by the assets themselves.

From the perspective of underlying assets, Yirendai’s borrowers have always been those with stable incomes, strong spending power, and good creditworthiness.High-end white-collar workers. It can be said that Yirendai has basically obtained the best quality borrowers on the market. Therefore, high-quality underlying assets are the first line of defense for pleasant wealth.

At the same time, with the development of artificial intelligence, the use of AI + big data to evaluate the creditworthiness of borrowers is also a powerful tool for Yiren Wealth to effectively control risks. Yirendai’s strong risk management capabilities are inseparable from the application of artificial intelligence and new technologies. In the era of artificial intelligence, big data is the ingredients for cooking, and artificial intelligence technology is cooking skills. Compared with cooking skills, ingredients are more closed and therefore more precious.

Benefiting from rich and multi-dimensional data resources, including user-authorized credit data, e-commerce data, behavioral data, partners shared data and third-party platform data, Yiren Wealth has gathered top financial technology experts and built an efficient risk control model based on the 6 years of data accumulation and risk control experience of Yirendai, a Grade 12 student at CreditEase. Use artificial intelligence to assess risks and reduce risks in customers' financial investments.

From barbaric growth to rational development, the wealth management industry has entered a new chapter. A healthy industry environment, rational practitioners and users give Internet finance more possibilities. The reason for these phenomena comes from the "main theme" of the development of the entire industry in the past two years - compliance.

As for compliance, as the first financial technology company listed on NASDAQ in the United States, Yiren Fortune follows a strict information disclosure system and is subject to dual supervision by the domestic and US Securities Regulatory Commission. It can be said that Yirendai’s information disclosure is the most stringent in the entire industry. In addition, we always adhere to the use of small-amount decentralization, upgraded guarantees and other regulatory methods. More importantly, the default risk service underwritten by PICC Property and Casualty Insurance Company of China has also been opened for borrowers, so there is no problem with reliability and safety.

From online lending platform to multi-dimensional wealth management, adhere to user-centeredness

Compared with traditional financial management platforms such as banks and insurance, the biggest advantage of professional wealth management platforms is that they can use financial technology to realize financial management solutions for thousands of people. Today, Yiren Wealth has successfully transformed into an online wealth management company that uses financial technology to provide customers with customized services.

Specifically, Yiren Wealth uses data, combined with financial logic, to accurately characterize users' behavioral characteristics and analyze customers' wealth management needs in detail by analyzing five important dimensions: investable assets, liquidity needs, risk preferences, risk tolerance, and life stages of customers. This guides users to choose appropriate financial products and helps customers form long-term investments, stable and diversifiedAsset Allocation.

For example, in addition to providing high-quality online loan assets, Yiren Wealth also provides some funds, insurance and other financial products with less volatility and high cost performance.

Compared with the cookie-cutter financial solutions on other platforms, Yiren Wealth’s intelligent financial management is not only robust, but can also accurately outline user profiles, thereby “tailor-making” a complete set of privately customized wealth management solutions for customers. In the field of financial management, there are many platforms that can provide high returns, but there are very few financial management platforms that can tailor asset allocation for customers like Yiren Wealth to minimize risks and maximize returns.

In the view of Yiren Wealth, if a wealth management company wants to be big, do well, and operate steadily, it cannot do without the understanding and support of rational investors.

In line with the original intention of investor education, in 2018, Yiren Wealth optimized the "Wealth Circle" function to bring customers richer financial information and financial management knowledge. At the same time, it has also launched a financial management tool for investing in high-quality currency funds - Change+. Its return rate far exceeds Alipay's return during the same period, while taking into account liquidity to meet customers' diversified investment needs.

In addition, the membership service system has been upgraded to integrate wealth life scenarios to provide customers with moreprofessional and personalized financial management services.

In terms of credit, we also use financial technology and big data technology to have a blacklist of more than 1 million anti-fraud data, and integrate multiple third-party data to develop a quantitative model for borrower difference analysis to truly control risks.

It is precisely relying on a sound business philosophy, customer-centric awareness, and unique and innovative financial technology that As of the third quarter of 2018, Yiren Wealth has helped more than 1.6 million customers realize wealth appreciation and released more than 100 billion yuan in credit value. The average reinvestment amount per user is 150,000 yuan, and the average investment cycle of users is more than 12 months. Such results are not only at the top level in the industry, but also demonstrate that Yiren Fortune has established long-term trust with its customers.

As China's financial management market continues to expand, people's desire for wealth appreciation and preservation is getting stronger and stronger. Wealth management will also usher in an unprecedented stage of great development and prosperity, and continue to release considerable growth potential. But at the same time, the Matthew Effect in the entire wealth management industry is becoming more and more prominent, showing a situation where the strong will always be strong.

In the foreseeable future, a large number of wealth management companies with unqualified risk control and technology and fishing in troubled waters will be eliminated. As China's leading online wealth management platform, Yiren Wealth will continue to adopt a sound business strategy, firmly focus on users, firmly put risk control first, continue to apply technological innovation to wealth management, and meet the wealth preservation and appreciation needs of the wealthy people.

Author: Zhou Xingbin is a senior media person and a well-known technology self-media. Toutiao, Sina Weibo, and NetEase Kandian have signed self-media authors, and were ranked among the top ten most influential self-media in China in 2017. Focusing on the industrial integration of artificial intelligence, mobile Internet, and digital home appliances, articles have been published on more than 50 platforms including Changcai.com, Jiemian, Toutiao, Sohu, Tencent, Sina, NetEase, and Donews.