Why has “buying together” become another trump card in the e-commerce game? | login goltogel, metro77 rtp

Suning Pingou will focus on direct purchase and direct sales of fresh products. On the Double Ten shopping day that just passed, Suning sold 400,000 grapefruits in one day, which strengthened its strategic vision of developing fresh food shopping.

Therefore, we can see that with the continuous testing of the waters by giants, the social e-commerce model of shopping has become rapidly popular. For consumers, this is also a good sign that consumption has become diversified.

Quality is becoming mainstream

In fact, if you don't wear "colored glasses" to look at shopping, there are still many bright spots in it. Group buying introduces traffic at low prices and splits the exposure of products through the relationship network. While satisfying the needs of most people pursuing "low prices", it also greatly increases the exposure and purchase rate of small and medium-sized merchants and off-price goods. It is precisely because of this that shopping has become a new force in the shopping model nowadays.

But it is worth noting that when Pinduoduo was the dominant player, its product quality and after-sales service were criticized. The problems of copycats and counterfeiting have also caused many negative impacts. With the giants entering the market one after another, it actually means that shopping will enter the second half. As the second half begins, shopping will also usher in a new development turning point. While demonstrating quality, group shopping will also supplement the business of giants, allowing them to build a more complete business ecological matrix.

The good news for consumers is that quality shopping will become the norm. At the same time, quality will also be the driving force for competition in the giants’ shopping business. Whether it is to stabilize the consumer base or to maintain their own brand image, giants will no longer sacrifice product quality and achieve low prices after sale.

They will try their best to demonstrate their logistics strength, e-commerce transaction technology capabilities, core transaction links, consumer protection systems, etc., and maximize their supply chain advantages. Ultimately, the giant's shopping business will allow consumers to enjoy high-quality goods with higher cost performance, thereby achieving a real consumption upgrade.

In addition, the launch of the group shopping business also strengthens the giant's own strength. Taking Meituan Group as an example, it allowed Meituan to realize the transition from virtual goods to physical goods and complete the expansion of its own business boundaries. Li Yongjian, director of the Internet Economics Research Office of the Chinese Academy of Social Sciences’ Academy of Finance and Economics, said, “In the past, users might only think of opening Meituan when eating, etc., but if commodity group buying is added, existing users may stay on the APP for more time to browse products.”

For giants, although they have tried hard to emphasize the integration of businesses in the past, without a certain section, there will always be a sense of separation between businesses. The emergence of group shopping business may become the "glue" to allow the giants' businesses to achieve integrated development.

It is worth noting that for giants, they have all faced different development bottlenecks before. To find innovative growth points, you must work hard on traffic. The best way to expand traffic is to obtain new business. As a "big traffic attractor", Pingou is naturally valued by giants. In the second half of the shopping industry, they will compete for mid- to high-end consumer groups and continue to capture new traffic.

I believe that as giants enter the field of shopping, the latter is also accelerating its decline. Judging from the development trend, the original shopping model that only focuses on price but not quality is destined to be eliminated. In the second half started by the giants, shopping is expected to be highly consistent with the maturity of the concept of consumption upgrade and the increase in per capita consumption power. By then, the shopping business will also become another foothold for giants to compete.

[Source: Blue Whale TMT Network Author: Technology Talk]