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On the 23rd, a media article "Revisiting the Mystery of Gionee's Death" made Gionee's plight public. The article stated that Gionee's total assets and total liabilities were 20.12 billion yuan and 28.17 billion yuan respectively, with a net debt of 8.05 billion yuan, making it insolvent. Chairman Liu Lirong lost more than 10 billion in gambling and embezzled about 6 billion in public funds. Bankruptcy is only a matter of time.

Subsequently, Gionee responded urgently, stating that the above-mentioned article fabricated relevant facts, seriously affected the restructuring process of Gionee, and harmed the interests of creditors and related parties. Ask the media to immediately clarify the facts and delete the article.

However, Chuangyebang found that the article is still alive.

Coincidentally, that day was the day when Gionee held a meeting of financial creditors.

On November 23, Gionee held a meeting of financial creditors. It did not publicly explain what the "shareholders resolution" was, but said: "Everyone has established confidence in Gionee's restructuring and clearly expressed their willingness to support it." ”

The following is the original text of the "Emergency Notification Letter Requesting the Immediate Deletion of False Reports":

Recently, some websites and self-media have published articles such as "Revisiting the Mystery of Gionee's Death", fabricating relevant facts and seriously damaging the reputation of the company and the reputation of the company's legal representative, Mr. Liu Lirong. In order to protect the legitimate rights and interests of the company, the special letter states the following:

The publisher published the above-mentioned article, fabricated relevant facts, interfered with the company's business activities, used public opinion to confuse the public, incited people who did not know the truth, and intended to cause chaos in the company and cause serious consequences, which would seriously affect Gionee's restructuring process and harm the interests of creditors and related parties. The relevant media and personnel who published and published the above articles are requested to immediately clarify the facts and delete the articles. Otherwise, the company will reserve the right to take all legal measures and hold the publishers legally responsible. Here, we also kindly ask those who do not know the truth to immediately stop forwarding, disseminating and hyping it!

Hereby declare.

Capital chain problem

In December 2017, Gionee’s capital chain problems broke out.

Gionee defaulted on payments to suppliers, causing Veken Elite to face a delisting risk warning. In addition, Oriental Bright Color, a subsidiary of OFILM Technology, Shentianma and Jiangfen Magnetic Materials, were also affected.

Many suppliers took Gionee to court in Hong Kong and mainland China. Gionee has also held multiple supplier meetings to communicate and coordinate on debt issues, but has never been able to reach a consensus.

Afterwards, OFILM Technology, Shentianma A and other companies applied for asset preservation, and some banks also sued the court to freeze Gionee's assets and Liu Lirong's personal assets.

On January 9, 2018, 41.4% of the shares of Gionee Communications held by Liu Lirong, who bore unlimited joint and several liability, were sued by the Dongguan Branch of China CITIC Bank in court.The People's Court froze it and the restriction period is from January 10, 2018 to January 9, 2020. After the Dongguan Court, the Shenzhen Court also applied for a waiting list freeze for three years.

To put it simply: payment cannot be received, supply chain companies and financial institutions and other creditors are running on each other - Gionee's capital withdrawals have declined, and Gionee's assets have been frozen.

Later, in March, Gionee laid off 10,000 people to attract investment to ensure production. This was the first large-scale layoff in Gionee's history.

In June, it sold 74% of its Indian branch for less than 250 million.

Another layoff occurred at the end of September.

On September 27, 50 small and medium-sized suppliers gathered at Gionee’s headquarters to collect debts.

On November 20, nearly 20 Gionee suppliers submitted an application for bankruptcy reorganization to the Shenzhen Intermediate People’s Court after several months of unsuccessful debt collection efforts.

Gambling

The gambling rumors occurred after the financial chain broke crisis.

Gambling rumors began to spread in December 2017: Gionee’s capital chain crisis was caused by Liu Lirong’s Macau gambling debts. However, on January 30, 2018, Liu Lirong responded: "Those are just market rumors." ”

He said that the main reason for the outbreak of Gionee’s capital chain problems was that marketing expenses and investment expenses exceeded the limit in 2016 and 2017. Gionee invested more than 6 billion yuan in marketing expenses from 2016 to 2017, and spent more than 3 billion yuan in external investment in the past three years. The two expenses were close to 10 billion yuan, which had a great impact on Gionee's capital chain, resulting in difficulty in cash flow. After defaulting on payment, the supplier applied for asset preservation.

It is impossible to tell whether the rumors or responses are true or false.

However, AI Finance quoted a supplier as saying that the supplier asked Liu Lirong about gambling. Liu Lirong did not answer directly at the time, but said "I'm sorry to everyone."

"Revisiting the Mystery of Gionee's Death" stated, "Liu Lirong lost more than 10 billion in gambling. Shareholders have speculated that the amount of public funds Liu Lirong embezzled may be around 6 billion, but the gambling location was not in Hong Kong or Macau, but in Saipan." Liu Lirong has been to Saipan twice. I lost 2 billion for the first time. The second time, several friends who had close personal relationships with Liu Lirong flew to Saipan in person to persuade him to turn back. What they did not expect was to see mountains of chips piled up on the gambling table. The last card, just one card, lost 700 million US dollars in one go. ”

There are also rumors that Liu Lirong lost hundreds of millions of yuan after being targeted for his gambling habit and was set up.

I’m afraid only the parties involved know the truth.

Lose your handsomeness to save your car

Chairman Liu Lirong once declared that he would "never run away", but at least now it seems that he has not fulfilled his promise.

The Jiemian article stated that Lu Guanghui, Gionee's second largest shareholder, presided over a shareholders' meeting. The meeting made it clear that Liu Lirong and Gionee's financial director He Dabing would leave Gionee's board of directors. In Gionee, there are 18 natural person shareholders, large and small, and it has become a consensus to kick Liu Lirong away.

Liu Lirong was not mentioned at the Gionee Financial Creditors Meeting held on the 23rd. Only publicly known as, &ld"Everyone has built confidence in Gionee's reorganization and clearly expressed their willingness to support it." ”

It is not yet known whether Liu Lirong will be eliminated. However, it seems that creditors still hope that Gionee will be reorganized. It's not impossible to lose Shuai to protect the car.

Marketing expenses

Liu Lirong said that the main reason for the break in the capital chain was marketing. From 2016 to 2017, Gionee invested more than 6 billion yuan in marketing expenses, and spent more than 3 billion yuan in external investment expenses in the past three years. The two expenses were close to 10 billion yuan, which had a great impact on Gionee's capital chain and led to difficulty in cash flow. The latest news shows that Yu Lei, vice president of Gionee, resigned on October 31. In 2015, Yu Lei officially joined Gionee and was later promoted to vice president, in charge of brand marketing business.

From 2016 to 2017, Jinli successively invited brand spokespersons: Feng Xiaogang, Shawn Yue, Xu Fan, Joker Xue, Liu Tao, and Ke Jie. In addition, Wu Gang, who played Secretary Dakang in "In the Name of the People", was invited to serve as the "Chief Safety Experience Officer". Feng Xiaogang and Shawn Yue also shot a movie-level advertisement "Mobile Phone Chip War" specifically for it.

Titled variety shows include:

CCTV 6 "National Film Premiere",

Dragon TV's "Swordsman", "Four Famous Assistants", "Paramount Tonight", "Happy Comedian 3"

Beijing Satellite TV's "The King of Crossover Singer", Jiangsu Satellite TV's "Let's Fight", "The Most Powerful Brain"

Zhejiang Satellite TV's "True Voice", "Happy Comedian", "The Law of Challenge"

Hunan Satellite TV's "2017 New Year's Eve Concert", etc.

Mobile phone sales

In 2010, Gionee mobile phone sales exceeded 10 million units, ranking first in domestic mobile phones and third in the industry, second only to Nokia and Samsung.