Blockchain + anti-counterfeiting traceability may be the antidote to the issues focused on CCTV 3.15? | jumbo poker, slot757, panduan mangga2bet

At the annual March 15 party, all aspects of the public's eating, clothing, use, and transportation are intensively inspected, especially the food safety issues that they are exposed to every day.

At this time of year, relevant government departments will announce the results of the latest wave of anti-counterfeiting work. It is not just a year or two since countries around the world paid attention to combating counterfeiting. Various commercial anti-counterfeiting technical means have been updated, but the reality is cruel.

Data released by ZB Research Institute shows that the global market affected by counterfeit and shoddy products exceeds 500 billion US dollars, and the annual turnover of counterfeit and shoddy products accounts for 10% of the world's total trade.

As the anti-counterfeiting efforts are intensified today, there are many reasons why various counterfeiting and counterfeiting activities have not stopped. The most critical problem is that the current anti-counterfeiting work still faces difficulties such as the difficulty of obtaining evidence for fake goods and the difficulty of traceability. Technology leads the progress of the times, and blockchain technology can completely "give wings" to the fight against counterfeiting.

Blockchain has great potential for anti-counterfeiting and traceability

As a new technology concept that has emerged in recent years, blockchain technology has many inherent advantages, including but not limited to decentralization, non-tampering, traceability, etc.

In terms of food safety, it is necessary to investigate and deal with it from the source, which starts from the source of production.

The ZB research report pointed out that product traceability has always been a pain point in food safety. Blockchain technology can make records non-tamperable, so there is detailed data from the production end of the product to the circulation end and consumers, which can improve product safety.

All nodes in the blockchain network share the same database, and their weights and permissions are consistent with each other. Not only that, once the data on the blockchain is written, it cannot be tampered with. In turn, users can trace the data back to the source through the blockchain data.

Imagine if a blockchain network around product traceability logistics is established based on blockchain technology to store relevant digital information of a product from raw material procurement, production, distribution, etc. In the future, anti-counterfeiting personnel can read the corresponding blockchain network ID digital code on the product, access the relevant historical data on the corresponding product blockchain network in the form of traceability, and compare it with the physical product one by one. This can increase the efficiency of anti-counterfeiting work by dozens or even hundreds of times.

ZB researchers pointed out that 2019 is expected to be the year when blockchain technology is truly applied and industrialized. Blockchain has been used in multiple scenarios such as product traceability, agricultural insurance, rural finance, and smart contracts.

Transparent information, visible security

In addition to traceability in the field of food production, there is also the problem of opacity in the information between producers and demanders. For example, the application of blockchain to agriculture can eliminate information asymmetry to the greatest extent, improve the information transparency and timely response capabilities of the entire industry chain, and thereby achieve value-added for the entire industry.

Once blockchain technology is applied, everyone can use big data analysis to establish credit rating references for growers and purchasers; use smart contracts to ensure fair transactions between growers and purchasers. At the same time, blockchain technology can improve the contractual spirit between buyers and sellers of agricultural products. Use blockchain technology to solve food safety and traceability, thereby increasing consumer recognition of the brand.

In 2018, Coca-Cola is working with the U.S. Department of State, the Blockchain Trust Accelerator (BTA), blockchain technology company Bitfury Group andand Emercoin to launch a pilot project based on blockchain technology. At the same time, The Coca-Cola Company is building an in-block platform to help ensure ethical sugar production.

In the same year, Alibaba’s Cainiao and Tmall Global officially announced that they would officially use blockchain technology to track, upload, and verify the entire logistics link of cross-border imported goods to solve the problem of falsified logistics information for cross-border imported goods.

On Alibaba's blockchain platform, the country of origin, country of departure, loading port, mode of transportation, import port, bonded warehouse inspection and quarantine order number, customs declaration number, etc. of a cross-border imported commodity will be aggregated and stored on the blockchain network system for consumers to verify. At present, Alibaba has applied blockchain technology to the rookie import field at bonded ports such as Shanghai and Shenzhen. More than 30,000 imported goods from more than 50 countries support logistics link inquiries based on blockchain technology.

In the past, e-commerce platforms such as Alibaba’s overseas shopping have been plagued by problems such as “too many fakes”, “anti-counterfeiting” and “difficulty in safeguarding rights”. Now Alibaba has targeted the use of blockchain technology in recognition of the huge potential of blockchain technology in combating counterfeiting.

Coincidentally, another major e-commerce platform, JD.com, has also released a blockchain-based anti-counterfeiting traceability open platform, and this technology is free and open to brands within the JD.com ecosystem. In 2018, JD Logistics officially announced that it would join the Global Blockchain in Transport Alliance and fully apply blockchain technology to improve its logistics applications. JD.com has also launched in-depth cooperation with the China Academy of Inspection and Quarantine to use blockchain technology to realize the full traceability of imported bird's nests from foreign factories to consumers.

Not only Alibaba and JD.com, but also Meitu has recently begun to use blockchain technology to solve the problem of counterfeiting and shoddy products in beauty e-commerce. In addition, Carrefour, Europe's largest retailer, has begun using blockchain ledger technology to track the entire process of chicken, eggs and tomatoes from farms to stores, and will deploy this technology across all its fresh product lines in the next few years.

In addition, global food giants such as Nestlé, Unilever, and Walmart have joined IBM to jointly use blockchain to reduce food pollution. At the same time, Unilever's platform using blockchain technology will provide reliable information about the location and status of food products, making it easier to track products. For example, working with sources to track tea from Malawi. Large supermarkets such as Walmart and Carrefour have incorporated the entire fresh food and food supply chain into blockchain management, thereby reducing costs and improving product safety.

Improve circulation efficiency and reduce costs

After the application of blockchain technology, the costs of production and circulation will be greatly reduced. Blockchain technology solves the functions of automatic information storage and database, which will greatly reduce labor investment and investment in other facilities.

With the advent of blockchain in the food supply chain, this could streamline this process as data management systems that bring a range of brokers, farmers, processors, distributors, regulators, retailers and consumers on their radar become more transparent.

Blockchain and applications realize the interconnection of everything, helping manufacturers and distributors reduce various expenses. At the same time, reductions in production and distribution costs will also reduce the prices of agricultural products, ultimately benefiting consumers. For exampleBlockchain technology can also be applied in agricultural subsidies, land registration and other aspects to solve problems such as corruption and rights and interests.

The ZB Research Institute report pointed out that the decentralization and other characteristics of blockchain will significantly reduce Internet maintenance costs and enhance the intelligence and scale of the agricultural Internet of Things. At the same time, the product traceability system based on blockchain technology solves consumers' trust crisis in products and makes people's dining tables healthier and safer.

For example, in rural areas, scattered logistics can easily lead to embarrassments such as lost packages and difficulties in transporting agricultural products. But blockchain technology can solve these problems. With the deep integration of emerging technologies such as blockchain, Internet of Things, and big data with the logistics industry, supply chain is becoming one of the most potential application scenarios of blockchain technology.

Statistics released by ZB Research Institute show that with the expansion of blockchain application scenarios, it is expected that there will be more than 600 blockchain companies with input and output in 2019, and the industry scale is expected to exceed RMB 800 million.

In 2019, "blockchain technology" is gradually moving from behind the scenes to the front. From an industry perspective, with the current development of big data and artificial intelligence, blockchain technology will gradually integrate with other high-tech projects to empower industries.

(Source: Yiou.com)