"Daily Pinpin" is postponed to launch. Is the daily premium food real or fake? | sumberslot88, piala slot77

Text | Huxiu Shen Jiahong

E-commerce platform Daily Youxian has also started to "bounce tickets".

Daily Pinpin was originally scheduled to be launched yesterday (February 26), but it was postponed. On the other hand, its vigorous marketing campaign before the internal beta was quite a slap in the face.

Not only in terms of marketing subsidies, Daily Youxian is working very hard. It is also working very hard in front of every so-called "new retail" trend. O2O, fresh food e-commerce, unmanned shelves, community platforms... fighting for opportunities, fighting for posture (business model), and fighting for marketing. No matter how you look at it, Daily Youxian is very "hard", or you can say that it is hard work.

Let’s first talk about the daily hard work of this postponed launch.

In community group buying, only if you love to "fight" can you win?

Daily fight is a new move of Daily Youxian into the social group fight.

Official Accent Interpretation - Daily Pinpin is positioned as a social group group e-commerce platform that provides global selections of fresh food, covering fruits, vegetables, meat and eggs, dairy products, seafood, snacks, daily necessities and other categories. Building fans and building groups is the main way for the platform to expand users. After users become members, they can get a high percentage of rebates by sharing products.

Understanding folk accents - Wechat business.

Previous news said that the Daily Pinpin APP will be officially launched in public beta on February 26. However, members in the group-building group who were looking forward to it did not expect that problems such as download restrictions, unsuccessful registration, unstable sharing functions, and inaccurate estimated revenue display appeared on the day of the internal beta test.

Similar to the Double Eleven day, Tmall merchants' business was so good that they "exploded". Do you think the e-commerce platform was unhappy? Of course, you can't show your joy by working hard every day.

On the morning of the 26th, Daily Pinpin issued an apology letter (imagine the "frustrated face") saying: "Due to lack of preparation, all functions of the Daily Pinpin APP and mini programs have been suspended, and the official public beta date has been postponed."

(Daily Pinpin publishes apology letter)

Indeed, the reasons are very good and worthy of sympathy. But this is not the first time that Daily Fresh has done community group buying.

In April last year, Daily Youxian took its first step into the community group-building field - the launch of "Daily Tao", and completed two rounds of financing totaling US$130 million at the end of November last year. ten monthsLater, "Daily Pinpin" made a high-profile appearance. According to the official official account of Daily Pinpin, Daily Pinpin is a wholly-owned subsidiary of Daily Fresh, while Daily Yitao is a social e-commerce platform incubated by Daily Fresh.

In terms of categories, Daily Tao covers many categories from fresh food to daily shopping and clothing. In the early stage of Daily Pinpin, it mainly focuses on self-operated selected fresh products; in terms of logistics, Daily Taobao adopts a social logistics system and launched the "Next Day Delivery" channel on February 19 this year. Daily Pinpin and Daily Premium's fast delivery business Cooperate to provide 1-hour delivery services in 17 core cities including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Tianjin, Nanjing, Suzhou, Hefei, Jinan, Shijiazhuang, Qingdao, Taiyuan, Ningbo, Nantong, Kunshan and Wuhan. It can be seen that Daily Pinpin is about to enter the 1-2 hour life circle of community group buying in first- and second-tier cities.

The official public of Daily Pinpin claims that its target groups are people in the circle of friends who want to make extra money, micro-business practitioners, mothers, company management, and people with many connections. In terms of the group-building system, Daily Pinpin divides users into three levels: members, selectors, and consultants. Members are further divided into junior members, intermediate members, and senior members.

Compared with other social group-building platforms, Daily Pinpin puts more emphasis on superior-subordinate affiliation. Members can become selectors after directly developing 10 senior members and indirectly developing 20 senior members. Members can become consultants after directly developing 10 selectors and indirectly developing 30 selectors.

The higher the level, the greater the rebate. For example, the selector can get a 12% rebate, 7 yuan from the first order from direct fans, 20% rebate from the direct team, 1 yuan from the first order from the indirect recommendation team, and 0.6% of the selector's sales. The rights and interests of the consultant are even more attractive.

(Daily group sharing system)

Capital is "turbulent", risk your life to fight

The emergence of Pinduoduo in 2015 popularized the group shopping model, while social group shopping, which originated in the Changsha area in 2016, has more regional attributes. Social group buying refers to a shopping model in which communities are divided into units, group leaders are the distribution nodes, and consumers buy fresh food, daily necessities and other commodities through low-price group buying through WeChat groups.

Since July and August last year, with the help of capital, community group shopping has spread across the country and has become a hot retail outlet. Leading projects such as Koala Selection, Chongma Neighborhood Group, Food Enjoyment Club, You Me You, Shihui Group, Dailuobo, Linlinyi, Eslite Fresh, Tianxian Pei, Squirrel Pinpin, and Community Fun have received financing ranging from tens to billions.

According to institutional statistics, in the second half of 2018, there were 23 financing incidents in the social group grouping field, with an amount of nearly 2 billion yuan, and 26 institutions entered the market. Not only that, giants such as JD.com, Yonghui, and Suning have also entered the game one after another, continuing to heat up the track.

(Overview of Financing in the Social Grouping Field)

Fresh food products and social group shopping are natural complementary partners. On the one hand, fresh food has a high repurchase rate as a daily necessity. On the other hand, social group shopping relies on low prices to attract consumers, and the customer acquisition cost is almost zero.

However, fresh products have extremely high requirements for delivery speed. For small companies that have just entered the market, they have to spend a lot of money on warehousing and logistics in the early stage. In addition, the gross profit margin of fresh food itself is limited. If community group buying platforms want to survive, they must take advantage of the traffic advantage of fresh food to continue to expand into other categories.

Daily Youxian, which never misses any popular retail trend, launches daily group shopping at a time when social group shopping is in full swing. Challenges and opportunities coexist. Daily Pinpin is backed by daily high-quality fresh food, and has three innate advantages: an efficient cold chain of front-end warehouse logistics, a convenient unmanned container layout, and a full range of refined products. Perhaps this time it can create a new model of social group shopping.

Daily fresh food, speculation or innovation?

Since its establishment, Daily Youxian has been involved in various popular retail trends.

In November 2014, Daily Fresh came into being in the wave of O2O and fresh food e-commerce; in 2017, the "unmanned container" trend was booming, and Daily Fresh launched convenience shopping, and news of its withdrawal came only one year later; in 2018, "private brand" became popular, and Daily Fresh took advantage of the situation to launch its own brand "Daily Good Products".

So far, Daily Youxian has completed 8 rounds of financing. As the darling of capital, Daily Youxian has expanded its territory and become more courageous with every setback. Now it has entered the popular track of social group buying.

(Daily Fresh Financing Overview)

Is Daily Fresh, which labels itself a popular label every time, an innovative company or a speculative company?

You must know that no matter in terms of traffic, funds, talents and other resources, Daily Youxian is far from being as large as e-commerce platforms such as Pinduoduo, JD.com, and Taobao. For a growing startup company, the motto given by entrepreneurs will be "strategic focus." Why is Daily Youxian stepping into new trends? Aren't you worried about excessive resource dispersion too early? Or is it that the fresh food e-commerce business itself has already foreseen a ceiling? Need new business financing?

Regarding this point, Sun Yuan, partner and COO of Daily Youxian, gave a speech at Huxiu 2018 F&M Innovation Festival and said: "Strategically speaking, we are actually an innovative strategy, or an offensive strategy. We have identified the route to take, which is to create some new retail species that meet the characteristics of the post-80s/90s generation. We will continue to all in new species to create new tables. ”

Xu Zheng, the founder and CEO of Daily Youxian, once said: “When Daily Youxian does things, it doesn’t chase hot spots in the market, nor does it chase capital.and media hot spots, but to do some long-term structural things, because only structural things can survive. ”

Cold chain logistics has always been a pain point for fresh food e-commerce. Judging from the early efforts made by Daily Fresh to build its own logistics and the re-launch of the front-end warehouse model, it can be regarded as a "long-term" investment vision to fight for the future. However, startups that are still in the rapid development period of the money-burning industry are also keen on unmanned shelves and community group buying. Does Daily Fresh have the ingredients to compete for hot spots? Is it inconsistent with Xu Zheng's "not chasing the heat"?